Fenty Beauty
- DEALFenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear FoundationFoundationSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices38★★★★★$38 $53.54BuyDEALFenty Beauty By Rihanna Pro Filt'R Soft Matte Powder FoundationFace PowderSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices24★★★★★$56.51 $66.48BuyDEALFenty Beauty Pro Filt'r Instant Retouch ConcealerConcealerSpecial offerBrands on Sale! Only until 17 June (inclusive) up to 45% off. Prices on the website include the discount0★★★★★$28.5 $39.07BuyBuyDEALFenty Beauty Match Stix Matte SkinstickFace StickSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices6★★★★★$30.4 $0BuyHITBuyDEALFenty Beauty Killawatt Freestyle HighlighterHighlighterSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices4★★★★★$38 $44.71BuyDEALFenty Beauty Pro Filt'r Hydrating Longwear FoundationMoisturizing FoundationSpecial offerBrands on Sale! Only until 17 June (inclusive) up to 45% off. Prices on the website include the discount0★★★★★$39.15 $60.19BuyDEALFenty Beauty Eaze DropPhoto Filter Effect FoundationSpecial offerBrands on Sale! Only until 17 June (inclusive) up to 45% off. Prices on the website include the discount2★★★★★$34.2 $35.27BuyBuyDEALFenty Beauty by Rihanna Eyeshadow PaletteEyeshadow PaletteSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices1★★★★★$56.06 $58.01BuyBuyDEALFenty Beauty by Rihanna Brow Pencil & StylerMechanical Brow PencilSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$23.75 $42.26BuyBuyBuyBuyDEALKabuki Brush for Face and BodyFenty Beauty By Rihanna Face & Body Kabuki Brush 160Special offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$32.3 $38BuyDEALFenty Beauty By Rihanna Pro Filt'R Instant Retouch Setting PowderFace PowderSpecial offerBrands on Sale! Only until 17 June (inclusive) up to 45% off. Prices on the website include the discount3★★★★★$34.2 $35.27BuyDEALFenty Beauty By Rihanna Fenty Icon The Fill Semi-Matte Refillable Lipstick (refill)LipstickSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$19 $22.35BuyNEWBuyBuyBuyDEALFenty Beauty We're Even Hydrating Longwear ConcealerConcealerSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$28.5 $33.53BuyDEALFenty Beauty Flypencil Longwear Pencil EyelinerLong-Lasting EyelinerSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$25.26 $31.55BuyDEALFenty Beauty Eaze Drop Blur + Smooth Tint StickFace Stick FoundationSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$34.2 $40.24BuyDEALFenty Beauty Eaze Drop'Lit All-Over Glow EnhancerLiquid HighlighterSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$50.4 $59.3BuyDEALEyeshadow Brush, 240Fenty Beauty Plush Eye Shadow Brush 240Special offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$22.8 $26.82BuyDEALFenty Beauty Bright FixIlluminating Eye ConcealerSpecial offerBrands on Sale! Only until 17 June (inclusive) up to 45% off. Prices on the website include the discount0★★★★★$31.19 $0BuyBuyDEALFenty Beauty Shadowstix Longwear Eyeshadow StickLongwear Eyeshadow StickSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$23.75 $27.94BuyDEALFenty Beauty Gloss Bomb Cream Color Drip Lip CreamLip Gloss CreamSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$33.29 $39.17BuyDEALFace StickFenty Beauty by Rihanna Match Stix Correcting SkinstickSpecial offerLast season's collection sale! Cosmetics and accessories from your favourite brands at super prices0★★★★★$38.18 $44.92BuyNEWFenty Beauty By Rihanna Liquid Killawatt Fluid Freestyle HighlighterLiquid Highlighter0★★★★★$48.83 $63.56BuyReviews on Fenty Beauty
- Makeup SpongeFenty Beauty Lil Precision Makeup Sponge DuoPerfect blender! It doesn't absorb much foundation or concealer, it is very soft, and it cleans well. The shape is convenient for different areas...AAnna★★★★★
Recently viewedFenty BeautyFenty Beauty is an American cosmetics company that has been operating since 2017 under the leadership of the famous singer Rihanna. The brand produces many premium products, including incredible lipsticks, groundbreaking foundations, impressive lip glosses, and makeup brushes. All cosmetic items are manufactured with each customer in mind and designed to provide the perfect result for women's needs.
What is unique about Fenty Beauty?
The idea to create a cosmetic brand arose in 2016. Rihanna wanted to make suitable cosmetics for each woman's skin tone. Therefore, the main task was to create enormous shade options that would satisfy all girls' needs. It applies to women of Latin American, African American, and Asian origin.
As a rule, the choice of cosmetics shades was limited, and customers had to select available options instead of suitable ones. In 2019, the singer and Fenty Beauty created a groundbreaking version of the foundation with 40 different shades. With such a large selection and concern for its customer, the company became one of the top-notch in the world.
Moreover, the brand has created an enormous line of bright shadows for non-standard solutions, fantastic eyeliners, and lipsticks designed in non-classical colors. This approach and care for each client with her unique skin type and shade became the basis of the philosophy of the Fenty Beauty corporation.
What are the features of the marketing approach?
In addition to creating unique tones of products, Rihanna goes to great lengths to promote her brand. All commercials are thoughtful and engaging. The singer demonstrates the use of foundations and lipsticks in her example.
The celebrity regularly creates makeup with "new products" produced by the Fenty Beauty company and uses these goods for all social events and magazine shoots. Moreover, the artist chooses an interesting way of positioning the role of daily routine in a woman's life:
- She does not encourage girls to use daily makeup if they do not feel the need or desire.
- In her opinion, women should experiment with different techniques and combinations and change, but only at their own wish.
- According to Rihanna, makeup should not be a test or a reason for complexes for women. The creative process must be fun and give you an excellent mood.
Critics believe this approach allowed the corporation to win many fans. It is worth noting that the celebrity positions as a company that cares for nature because all products are used without testing on animals.
Besides, the foundations line's success was noted in "Time" magazine, where 40 shades of tonal creams were named one of the best inventions of 2017. It made the company even more famous among the audience.
You can order high-quality cosmetics from the Fenty Beauty brand on the pages of the MAKEUP online store catalog. We guarantee favorable prices and save you time with fast delivery. You can receive your parcel in any state of America as quickly as possible.
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