Dove is a solid cosmetics brand that thoroughly changed its approach to the beauty world. The company offers a vast selection of products, including shampoos, soaps, body and hand lotions, deodorants, hair stylers, and more. The assortment is based on a unique manufacturing formula to guarantee customers excellent body care and self-confidence. The brand's products are popular and sold in over 80 countries worldwide.
What is the Dove success phenomenon?
The trademark was founded in 1956 and developed as the flagship product of the FMCG corporation Unilever. The first brand's product was soap, produced exclusively for a female audience. However, the company's wild success led to expanding the assortment and creating a men's line.
The main difference between the Dove concept and others in the revolutionary approach to making commercials and presenting female attractiveness. In 2004, the corporation developed and implemented the idea of Real Beauty. The owners invite not models but ordinary people to shoot. This approach allowed them to establish close contact with customers and increase sales from 2.5 to 4 billion dollars in the company's first ten years.
The trademark released the video "Real Beauty Sketches" in 2006. The artist drew portraits of women based on their descriptions in this promo. He did not see the girls but only listened to how they described themselves. Then he painted the same women from the stories of strangers who saw them for the first time.
The result was simply excellent. Women greatly underestimated themselves. Their portraits, drawn from the stories of strangers, were much more attractive. Thus, Dove employers wanted to inspire women to love themselves and eliminate complexes. This idea of natural beauty and self-love is followed in other company commercials.
What are the product's features?
The company's cosmetics have been popular with customers since its inception. The most popular product is cream soap, which does not dry but moisturizes the skin because it consists of 25% special cream. Developers offered to test such soap on customers with burns on their bodies.
The result of the experiment strongly suggested that this soap has a positive effect on the skin and does not dehydrate or irritate it. The main advantages of Dove cosmetics include the following properties:
care items protect the skin from the harmful effects of the environment;
cosmetics strengthen the therapeutic effect against dermatitis;
it excellently moisturizes the epithelium and cares for the dermis condition.
The trademark tries to convey to each woman that attractiveness does not depend on weight, age, skin color, or other factors. You can feel confident and flawless every day. The brand uses the same idea in advertising the men's series.
You can buy Dove care cosmetics in the catalog of the MAKEUP online store at an affordable price. We offer top positions and guarantee original quality and excellent service. You will receive goods quickly if you order our delivery to any USA state.