Fenty Beauty

Fenty Beauty is an American cosmetics company that has been operating since 2017 under the leadership of the famous singer Rihanna. The brand produces many premium products, including incredible lipsticks, groundbreaking foundations, impressive lip glosses, and makeup brushes. All cosmetic items are manufactured with each customer in mind and designed to provide the perfect result for women's needs.

What is unique about Fenty Beauty?

The idea to create a cosmetic brand arose in 2016. Rihanna wanted to make suitable cosmetics for each woman's skin tone. Therefore, the main task was to create enormous shade options that would satisfy all girls' needs. It applies to women of Latin American, African American, and Asian origin. 

As a rule, the choice of cosmetics shades was limited, and customers had to select available options instead of suitable ones. In 2019, the singer and Fenty Beauty created a groundbreaking version of the foundation with 40 different shades. With such a large selection and concern for its customer, the company became one of the top-notch in the world.

Moreover, the brand has created an enormous line of bright shadows for non-standard solutions, fantastic eyeliners, and lipsticks designed in non-classical colors. This approach and care for each client with her unique skin type and shade became the basis of the philosophy of the Fenty Beauty corporation.

What are the features of the marketing approach?

In addition to creating unique tones of products, Rihanna goes to great lengths to promote her brand. All commercials are thoughtful and engaging. The singer demonstrates the use of foundations and lipsticks in her example. 

The celebrity regularly creates makeup with "new products" produced by the Fenty Beauty company and uses these goods for all social events and magazine shoots. Moreover, the artist chooses an interesting way of positioning the role of daily routine in a woman's life:

• She does not encourage girls to use daily makeup if they do not feel the need or desire. 
• In her opinion, women should experiment with different techniques and combinations and change, but only at their own wish. 
• According to Rihanna, makeup should not be a test or a reason for complexes for women. The creative process must be fun and give you an excellent mood. 

Critics believe this approach allowed the corporation to win many fans. It is worth noting that the celebrity positions as a company that cares for nature because all products are used without testing on animals. 

Besides, the foundations line's success was noted in "Time" magazine, where 40 shades of tonal creams were named one of the best inventions of 2017. It made the company even more famous among the audience.

You can order high-quality cosmetics from the Fenty Beauty brand on the pages of the MAKEUP online store catalog. We guarantee favorable prices and save you time with fast delivery. You can receive your parcel in any state of America as quickly as possible.