Essence

The new approach of modern budget brands lies in a large assortment and regular product updates. Essence is one of the most popular representatives of the latest generation of decorative and skincare cosmetics for a young audience. Their values ​​are diversity, quality, and affordable prices. 95% of items are created in European factories, which guarantees a high-quality assortment.

Success among youth: Essence history of popularity

The process of developing cosmetic formulas began in 2002. Initially, the brand focused on teenagers and young people in Europe, so they created safe formulas that would not harm young skin. In addition, the public was attracted by the company’s pricing policy. Popular items and shades were sold at affordable prices.

In 2007, Essence became the market leader in the production and sale of decorative cosmetics. Three years later, the company began to expand, popularizing its products in the markets of the USA, Canada, and Central Asia. In 2013, the brand sold a billion units of goods worldwide. Today it is a cosmetics giant with over 22 thousand retail outlets in 70 countries.

Product range: variety and quality

A team of marketing specialists regularly analyzes audience interest, working to add new shades, lines, and products. Essence is distinguished by its approach to adding new shades, taking into account its audience of different colors and skin types. Their main lines are divided into several categories:

• Skincare cosmetics. Customers can buy cleansers, moisturizing creams, toners, and serums. Using lines for problematic, normal, or dry skin, as they can create complete care.
• Foundations. In addition to classic creams, the company offers cushions, BB creams, mousses, and tinted serums of different densities. This is important for consumers because choosing the perfect shade and consistency of a product can be really difficult.
• Products for lips and eyes. Another reason the younger generation chooses this manufacturer is the unique variety of bright and rare shades. You can find nude palettes of lipsticks, eye shadows, and liners, as well as bright options for special occasions. A variety of textures and packaging make it possible to choose the perfect piece for any need.
• Accessories. In addition to the main lines of cosmetics, you can also get facial sponges, brushes, makeup-fixing sprays, nail polishes, eyelash curlers, and much more.

The Essence range allows you to completely cover your facial care needs. It provides a full range of skincare, decorative products, and other necessary accessories for ordinary buyers and makeup artists. Create everyday makeup and special looks easily. 

The MAKEUP online store allows you to order items from a wide range of Essence products at competitive prices. You will receive a guarantee of originality of goods, fast delivery, and an easy ordering process. We deliver to all regions of the United States so that you can receive your order quickly and conveniently.