Ex Nihilo
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Recently viewedEx NihiloThe Ex Nihilo perfume house appeared on the market relatively recently. The company began its work in 2013, focusing on modern customer needs. Perfumers call it a conceptual French brand that combines futurism and French traditions in one bottle.
The first success of Ex Nihilo and new collections
The brand's most popular product is the Fleur Narcotique. It was loved by the public for its floral notes: it creates a special atmosphere and mood. You can smell the peach and lychee, with a hint of musk. Critics have praised the fragrance: the rich and feminine scent truly feels seductive.
In addition to the bestsellers, the brand also has famous collections. They personify the avant-garde of the new era and the light notes of French classics. One of the company's first solutions is Collection Initiale. Most perfumes are based on peonies, roses, and vanilla.
The manufacturer's eastern fragrances have become a unique phenomenon. Even though they differ from European tastes, Ex Nihilo made them more restrained and authentic. Each collection and fragrance reflects the concept of the perfume house. Many products are a unisex choice because they reveal differently on men and women.
Distinctive features of the brand
The manufacturer has its own style of doing business and selling. Ex Nihilo hallmark is futuristic bottle design, advertising campaigns aimed at Europeans, and the ability to combine controversial elements into a unique scent. In addition, the manufacturer's values are:
- Innovation. The approach to production and advertising distinguishes the brand from the rest.
- High-quality ingredients. The company's specialists cooperate only with reliable suppliers with experience working in the niche.
- Working with famous perfumers. The brand rarely reveals the names of its product creators, but many connoisseurs recognize the perfumers' styles.
- The ability to put emotions into a scent. For example, some of the brand's products reflect Paris's dynamism and modern women's striving for individuality.
- Collaborations. The manufacturer collaborates with conceptual artists, stylists, and fashion designers, releasing joint products and limited-edition bottles.
- Attention to detail. One reason a manufacturer is authentic is that their fragrances are thought out to the smallest detail and present a complete composition.
In addition to perfumes, the company also develops a line of home fragrances: candles have a minimalist design, and some repeat the composition of specific perfumes. However, this is optional for specialists. Ex Nihilo is actively developing its branding, choosing corporate colors and styles. In branded stores, you can see blue walls, an abundance of accessories, and a lot of fresh flowers.
You can buy Ex Nihilo products on the MAKEUP website. We sell only original perfumes and store them in the proper condition. Our employees guarantee the best service and fast delivery to your city in the United States of America.
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