The Body Shop

The Body Shop, a relatively young British brand, is already well-known around the world for producing personal care products and cosmetics made entirely of natural ingredients. The skin care, decorative items, makeup brushes, hair tools, beauty accessories, and perfumes are all available from the company.

Brand Values: all fruit and vegetables good

Many supermarkets refuse to sell oddly shaped and imperfect-looking fruits and vegetables, but The Body Shop thinks they're perfect for beauty products. Bananas, pears, carrots, cucumbers, and lemons, for example, are already being used in skin care products, and the brand intends to expand the list. 

Banana puree, mango, and strawberry seeds are also used after the making of juices, and almond milk is extracted only from split nuts unsuitable for the food industry, in accordance with zero waste principles. Anita Roddick, the founder of the company, based her work on five more main standards:

• support for the Fair Trade initiative; 
• concern for the environment; 
• opposition to animal testing; 
• raising self-esteem;
• defense of human rights.

Throughout its existence and to the present day, the company has firmly adhered to these principles. Customer loyalty is increasing year after year as a result of this.

The Body Shop range

To this day, many consumers believe that finding an eco-friendly and safe product is nearly impossible. The fact is not surprising given that many jars labeled 100% natural ingredients contain a composition only a professional chemist can understand.

Even though The Body Shop does not have a lovely and charming history of appearance, and its creator, who was a vocal supporter of eco cosmetics, advocated for reusing packaging and safe components, and assisting developing countries by purchasing raw materials from them, has been repeatedly chastised for questioning her positions, the brand management has fought for its truth in court on numerous occasions successfully.

The Body Shop products are still among the most natural on the market. The company's line includes: 

• face care cosmetics;
• all for your skin (soaps, moisturizing creams, lotions, oils, SPF protection, and many more);
• natural makeup brushes and tools;
• decorative items (foundations, primers, lipsticks, blushes, mascaras, etc.);
• perfumery;
• accessories for face and hair care.

The brand has over a thousand items in total, many of which are vegan. Since 2021, skin oils have been produced in 100% recyclable packaging, which will reduce hydrocarbon production by 270 tons per year. And the oils themselves consist of 95% natural ingredients.

The Body Shop products are worth a try, whether you're a long-time environmentalist or just starting out on your sustainable consumption journey. All of them, and more, can be found in our online MAKEUP store. Just in a few clicks, your order will be processed and delivered anywhere in the United States.