Benefit

Benefit is a popular US-based makeup and skincare brand. They consistently introduce innovative products that address various beauty needs. The company was founded in 1976 in San Francisco, California, by the Ford sisters, who had backgrounds in beauty and cosmetic artistry. Their first product was a blush and lip tint called Rose Tint, later known as Benetint. It became a cult favorite and remains one of the company’s signature items.

The advantages of choosing Benefit 

The brand produces high-quality cosmetics that provide effective and lasting results. Their products are often designed to simplify beauty routines while achieving professional-grade outcomes. They offer a variety of unique solutions that other labels do not have. 

Benefit has a wide assortment of makeup and skincare items. Such an extensive range lets you complete various looks and address skin concerns. You can choose from different formulas, textures, and finishes to find those that fit your preferences. 

The label is known for its playful and lighthearted image. Their fun and quirky packaging and product names make maquillage feel like a delightful experience. They put much effort into creativity and fun interacting with their customers. 

Benefit bestsellers to consider

Throughout its history, this brand has released many products that have become bestsellers. These hits are loved by professional maquillage artists and ordinary users. Here are some options worth your attention.

• Boi-ing concealer is a full-coverage item that works for dark circles, blemishes, and imperfections while providing a lightweight and creaseless finish. It is a sensation among makeup artists. 
• Precisely My Brow pencil is an ultra-thin pencil that allows for precise brow definition and filling in sparse areas. It comes in natural and universal shades.
• Gimme Brow gel is a legendary product that revolutionized the brow cosmetics industry. Being perfect for getting fuller-looking brows, this formula adds volume and color while keeping brows in place.
• Hoola bronzer is ideal for bronzing and adding a healthy glow to the skin. Its shade suits various skin tones.
• Porefessional Face Primer helps minimize the visibility of pores and fine lines, creating a smooth canvas for cosmetic application.

All of these Benefit items have gained popularity for their quality, effectiveness, and ability to help you achieve various looks. When considering these products, it’s essential to choose those that align with your specific preferences and needs, whether it’s a brow product, a foundation, or a concealer. This brand is convinced that beauty should be fun, accessible, and empowering.

You can select an item from Benefit assortment on the MAKEUP website. Our convenient search filters and detailed product descriptions will help you make the right choice. Once you order beauty items from our online store, we will ship them to you promptly with our delivery options in the United States.