Lacoste

Lacoste is a top-notch French brand that has plenty of supporters worldwide. The company produces clothes, perfumes, shoes, accessories, and leather goods. You can recognize this concern by its green alligator logo.

How was the brand developed?

René Lacoste founded the company in 1933. He was a top-rated tennis player, won the prestigious "Golden Slam" award eight times, and was twice the number-one racket globally. The athlete wanted to create attractive tennis clothes for comfort and convenience. He was the first to wear a comfortable polo to training, shocking the public.

Since René had the nickname "alligator," its image became the trademark logo. A sportsman friend was the author of this drawing. However, the artist drew a crocodile and decorated the sportsman's things, and only a few years later, the company and the brand were founded. Nevertheless, the trademark has improved its logo only twice. Its image has remained almost unchanged since its inception.

René decided to create the first bright polo and make a real revolution in the world of sportswear. In 1952, his trademark became known worldwide, including in the USA. Lacoste quickly developed and expanded its range and number of supporters.

The concern produces first-class clothes and cooperates with celebrities, famous designers, and sports teams. The assortment includes t-shirts of various styles, sweatshirts, outerwear, shorts, trousers, etc. The French firm receives more success in the USA than in its native country. Manufacturers have achieved this impressive result by creating fashion explicitly focused on American freedom and distinctiveness.

What are the main features of Lacoste scents?

In addition to clothing production, the trademark successfully creates perfumes. The concern realized the first men's fragrance in 1984. The fashion house launched the women's scents line in 1999. The compositions were surprising with their sophistication, versatility, sensuality, and romance. Let's consider the main advantages of Lacoste perfumes in the list:

• all aromas are universal and suitable for daily use;
• you may choose fragrances for different ages;
• men's bouquets are ideal for sports and casual styles and give freedom and independence.

The fashion house worked with famous perfumers like Domitille Michalon, Laurent Bruyere, Claude Dir, Annick Menardo, and others. The concern has never tried to compete with other companies or prove its uniqueness. The brand focused on the preferences of the audience, its unique needs and features. This approach helped to achieve success.

The trademark continues developing and releasing new collections and surprises with creative advertising campaigns. World celebrities actively choose and promote products from this company because they are sure of excellent quality.

You can order Lacoste items in our MAKEUP online store at affordable prices. We guarantee popular positions and excellent service. Besides, you can use our delivery within the United States.