Estee Lauder is one of the most successful and brightest American brands in the beauty industry. The company's founder achieved significant success and won the favor of women from all over the world. The assortment collection consists of decorative cosmetics, perfumes, and body care products.
How did the cosmetic brand come about?
The brand's founder is Josephine Esther Mentzer. From early childhood, the girl liked to mix different ingredients and monitor the results. She and her uncle John, a chemist, created the first skin creams based on plant extracts. This hobby grew into a business because the girl did not abandon her pursuit. The girl mixed various components and created creams while doing household chores in the kitchen. She presented these products in beauty salons located near her region of residence. The secret of Estee Lauder's success was the combination of several features:
The craftswoman handed out a free sample of the cream to each client.
The designer held free master classes in New York hotels and showed women how to care for their faces.
She constantly improved her creations, looked for the newest components, and worked hard.
The woman was the first to create a face serum. She realized the skin regenerates best at night and can be filled with nutrients due to it's light texture.
The designer released the serum not in a box but in a brown pharmacy bottle. This idea will help the active components retain their effect.
By the way, due to Estee Lauder's efforts, we had the opportunity to use samples or miniatures of cosmetics before buying them in large quantities. This innovative idea became the most profitable in beauty at that time.
What does this Estee Lauder offer?
This brand offers excellent cosmetics that have proven their effectiveness and safety. Natural and elite components are used to produce all cosmetics. Ingredients provide the desired result and take care of the skin. Products are thoroughly tested before being delivered to the market.
All cosmetic attributes are selected for different types of dermis and age categories. Therefore, each girl can choose a unique option for her needs. You can pick balms, lipsticks, gels, and mascaras for home or professional use. In addition to the decorative effect, these beauty assistants moisturize and protect the skin.
Moreover, you can choose men's and women's perfumes from Estee Lauder company. Fragrances embody elegance and refinement, and luxuriously emphasize individuality. Women may select floral, oriental, fresh, and romantic compositions. Meanwhile, men will prefer woody, amber, and leather accords. All notes are chosen carefully, making the perfumes sound harmonious and refined.
In the MAKEUP online store, you will find top-notch positions from the successful Estee Lauder brand. We have selected the best cosmetics and perfume options to complement your collection and fully fulfill their purpose. You can place an order at a favorable price and receive a parcel to your home or office. We guarantee fast delivery to all states of America.