Helena Rubinstein

Helena Rubinstein believed that beauty was a source of empowerment for women. Her brand aimed to provide women with the tools and products to enhance their natural attractiveness and boost their confidence. She wanted to make every customer feel elegant and more feminine with her innovative items. 

From beauty salon to global presence

In 1902, Helena Rubinstein opened her first beauty salon in Melbourne, Australia, where she offered various treatments and skincare products. Her innovative approach quickly gained recognition, leading to the expansion of her brand. She opened salons and launched product lines in cities such as London, Paris, and New York, establishing herself as a global icon.

Helena Rubinstein focused on scientific research in skincare and cosmetics, developing innovative products that addressed specific concerns. That’s why her items became popular among beauty enthusiasts worldwide. Her products are synonymous with luxury and elegance. The brand aims to provide a sensory and indulgent experience, from the packaging to the texture and fragrance.

The founder was convinced that each woman’s beauty is unique. According to this philosophy, she developed formulas to address individual skincare needs and enhance natural attractiveness, catering to a diverse range of skin types and concerns.

Helena Rubinstein bestsellers to choose from

The brand emphasizes the development of innovative formulations that deliver visible results. Their items often incorporate advanced ingredients and technologies to target specific skincare concerns. Apart from that, there is also a makeup line that features mascaras, blushes, foundations, concealers, and eyeshadow palettes.

Here are the iconic skincare products from Helena Rubinstein that are worth your attention. 

• Powercell Skinmunity is a hydrating and revitalizing cream that helps strengthen the skin’s natural defenses, promoting a healthier and more resilient complexion.
• Pure Ritual Care-in-Peel is an exfoliating and brightening product designed to reveal smoother, more radiant derma by getting rid of the upper layer of dead cells and impurities.
• Prodigy Reversis Night Global Skin Ageing Antidote Night Cream has a luxurious formula that works while you sleep to help reverse the effects of aging, leaving your complexion refreshed and rejuvenated.
• Prodigy Reversis Skin Global Ageing Antidote Concentrate is a serum designed to address multiple signs of aging, including wrinkles, firmness, and radiance. It features innovative ingredients to promote a youthful-looking face.

Keep in mind that you need to select items that suit your type and help target your particular concerns.

You can choose items from Helena Rubinstein on the MAKEUP website. Check out customer reviews and product descriptions to buy a suitable accessory. Our online store offers affordable prices for cosmetics and convenient shipping options in the United States of America.