- Characteristics
- Description
- How to use
-
Age:
18+
Brand: American Crew
Line: classic
Product Type: hair lotion
Product Properties: fixation, for shine, styling
Volume: 250 ml
Ingredients: proteins, salicylic acid
Formula: alcohol
When To Use: universal
Gender: for men
Classification: professional
Hair Type: all hair types
Country: USA
Made in: USA
For the modern individual navigating the frenetic pace of city life, simplicity and convenience in every process they are drawn into by circumstance, including self-care routines, become increasingly vital. On the other hand, despite the proliferation of synthetic materials, there is a growing appreciation for naturalness in its finest sense. Hence, contemporary young adults are opting for the American Crew Classic Light Hold Texture Lotion.
This effective modern product is designed to provide hair with texture and shape with a light level of hold, using strictly natural components. Among these is grain starch, known for its reliable holding properties while gently taking care of your unruly locks during styling. Thus, the American Crew Classic Light Hold Texture Lotion facilitates easy styling without resorting to a plethora of questionable substances, maintaining the natural appearance and health of your hair.
Usage Time: Universal
Hair Type: All types
Age: 18+
Volume: 250ml
Country of Origin: USA-
First, wash your hair with a moisturizing shampoo and then towel dry it. Rub a small amount of the product between your palms and evenly distribute it through your towel-dried hair.
Reviews about American Crew Classic Light Hold Texture Lotion
A pleasant product that makes hair smoother and more manageable. It reduces frizziness in porous hair (though not completely). It doesn't make hair feel wooden unless you overdo it. It lasts a long time: I have been using it after every hair wash, and I have had the same bottle for almost one and a half years (!).
As for the downsides (or peculiarities, depending on one's perspective):
- It provides a weak hold. I can't achieve any particular hairstyle solely with this lotion.
- It slightly reduces volume, so it's important not to use too much and not to apply it to the roots. It should be spread only along the length of the hair.
- Hands need to be washed with soap after applying the lotion.
The optimal way to use it is to squeeze 2-3 pea-sized amounts of the lotion onto the palm, rub it between the hands, apply it to the hair without massaging it into the roots, and then comb through.