Abercrombie & Fitch Away Man Eau de Toilette

If journey is the path, then the destination is a feeling. Now, more than ever, we understand the importance of enjoying the moment we live in, each day. The new fragrance AWAY by Abercrombie & Fitch is an invitation to pause and "just be".

A celebration of classic design inspiration. The embossed logo adorning the fragrance bottles, and the metallic spray cap with a twist ring, pay homage to the brand's heritage, blending craftsmanship with a contemporary approach. The AWAY fragrance bottles are made from recycled post-industrial material. The makers have embraced Abercrombie & Fitch's new principle: a commitment to sustainability.

The AWAY men's fragrance is an aquatic fougère scent that invites you to experience moments of relaxing freshness.

Top notes: cool, crisp violet leaves combined with refreshing grapefruit and pineapple.

Heart notes: an invigorating aromatic blend of ginger extract, Egyptian geranium, and spicy white pepper.

Base notes: a warm, deep combination of amber and light wood, complemented by earthy Haitian vetiver.

The AWAY fragrances by Abercrombie & Fitch are vegan, free from gluten, sulfates, phthalates, and parabens. Each fragrance contains high-quality ingredients that are sourced sustainably in partnership with local suppliers, benefiting local communities.

In the advertising campaign, shot in Brooklyn, we meet a group of friends taking a break from routine, escaping to an ideal green oasis in the city. As they shift from doing to being, they discover that life is about connection and experience, meant to be enjoyed right here and now.