Hair Color Joico Color Intensity Eraser

Pastels or bold hues? Unicorns or Spinners? Which new hair coloring trend will your clients fall in love with? Thanks to Joico's Color Intensity Eraser, color-obsessed clients can now swiftly and effortlessly change their own shade, all the while keeping their locks lustrous and in healthy condition! In 30 minutes or less, our brilliant formula, enriched with K-PAK® keratin, removes direct dyes, leaving hair ready for the next color transformation.