- Characteristics
- Description
-
Age:
18+
Brand: Wella Professionals
Line: eimi
Product Type: hair glue
Product Properties: for shine, molding, styling
Volume: 150 ml
When To Use: universal
Gender: for women
Classification: professional
Hair Type: all hair types
Country: Germany
Made in: France
Modeling paste was developed by Wella Professionals experts specifically for dull hair. With the help of the Shape Shift product from the EIMI line, the styling is securely fixated, the strands are transformed and receive a charge of energy, and gain protection from the negative effects of environmental factors. Thanks to it, experiments with different extreme styling options become possible to create a unique image. Designed to work with hair of any type and length, the paste makes both classic smooth styling and the fashionable ‘careless’ effect possible.
This product is simple and easy to use. It is enough to distribute a small amount of it over your palms, apply it to your strands and give them the desired shape. The paste is suitable for completely transforming hair and for creating expressive accents. It contains UV filters and Provitamin B5. Due to this, the product prevents sunburn and provides the hair with the necessary moisture and nutrition.
This is definitely not molding gum! There must be some misunderstanding: the texture is not like gum as advertised - it does not stretch between the palms or at all. It is some sort of low-quality cream. Compared to CHI, Bed head tigi, or Redken - it's a waste of money. The only thing that resembles hair gum in it is the scent. It smells like bubble gum with tropical fruits.
The hold is quite reliable, perfect for texturizing and accentuating individual strands. There is hardly any glossy effect. I would not recommend it for long hair as it will weigh it down. Applying it is a little unusual - the product is sticky and stretches a lot, like slime, so you need to first rub and warm it up in your hands.
Great styling product. It will last a long time as you only need a small amount. The texture in the jar is quite sticky. I apply it by rubbing a little between my fingertips and then distributing it onto my hair. It adds volume and my hair looks natural, not clumped together (if applied moderately). Even my short haircut holds, and the curls don't fall onto my face.
Thank you, Make up, for the quality and service!