Water Based Mascara

Water-based mascara is a popular formulation among beauty enthusiasts. It is natural, gentle, and works on different lash lengths. Besides, it is easy to remove and less likely to provoke irritation or allergies, making it especially appealing to people with sensitive eyes. 

The benefits of water-based mascara

Mascaras can be formulated on an oily or watery base. The last ones have lighter coats on the lashes, providing a more casual look and feel. This makes them suitable for day-to-day wear or a more subtle makeup look, which is why they are so widely used by beauty enthusiasts. Their lighter formula can lead to less clumping and a smoother application, helping achieve a more highlighted and separated lash look.

These products are not waterproof, which makes them ideal for short-term wear or occasions where you won’t be exposed to excessive humidity. However, brands have started to introduce more lasting formulas that are no worse than those on an oil base. 

Such mascaras dissolve in water; they are much easier to remove than waterproof mascaras. This reduces the need for harsh makeup removers, which can be drying and irritating to the skin and eyes. Some formulas come off tracelessly when you just touch them with wet hands. 

Water-based mascara is generally less harsh than those based on oil or waterproof formulas. It is also less likely to cause irritation, making it a good option for people with sensitive eyes or those who wear contact lenses.

Tips to pick the best water-based mascara

Above all, you need to consider your specific needs and makeup preferences while selecting this item. If you have allergies, opt for gentle, non-irritating formulas. Consider mascaras with natural and beneficial ingredients like aloe vera, vitamin E, or chamomile, which can help condition your lashes. Avoid formulations with harsh chemicals, such as parabens, sulfates, and synthetic fragrances.

Besides, pay attention to the type of water-based mascara:

• lengthening formulas work for those with short, straight lashes;
• volumizing options will be great for individuals with sparse eyelashes;
• defining mascaras are ideal for individuals with naturally curly lashes. 

You also need to select the brush type that suits your preferences. For instance, a curved one can help curve straight eyelashes, while a straight type is excellent for lengthening. A thinner brush can provide more precision and separation, while a thicker brush can add volume. When it comes to bristle material, you can select from silicone, nylon, or multi-bristle. 

Opt for a formula that is not too wet or too dry. An ideal consistency helps prevent clumping, smudging, and coming off and provides smooth application.

You can buy an ideal water-based mascara from different brands in MAKEUP online store. Use search filters and read reviews to make a more informed choice. Our website offers reasonable prices, a wide assortment of cosmetics, and convenient delivery options to any city in North America.